Field Marketing is all about the supply and use of auxiliary personnel in the marketplace, as part of the marketing mix.
The UK Field Marketing Company is about enthusiastic people backed by efficient processes and expertise helping to support your brand through tactical and strategic sales, merchandising, product demonstrations or assessment campaigns - such as field audits and mystery shoppers.
The UKFM team draws from over 20 years experience in the field marketing business. In fact, our MD was formerly Secretary of the Field Marketing Association formed as a self regulatory body to monitor standards in a very diverse industry (the FMA is now the Field Marketing Council under the DMA).
How does the company operate?
The UK Field Marketing Company is based in York, this provides an easily accessible HQ for the entire country, including Scotland and Northern Ireland. We hold a database of over 2,000 preferred field personnel from which we match the right person to the right product. This enables UKFM to provide a full range of field promotion services throughout the whole of the UK.
To maintain quality standards, we continually review performance levels achieved by our field personnel, refining the selection process to ensure our clients have the best possible commitment from our staff.
We use highly developed, and proven, planning and logistic skills to create well-organised promotional campaigns that really work. All data capture is computerised and detailed reporting, as and when you need it, is all part of our full service policy.
We pride ourselves on our realistic solutions and practical advice, we will not over-sell our product, or our clients.
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